History/Milestones of gittis
1956 |
Foundation of Milupa in Austria with the headquarter and production site in Puch / Salzburg. |
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1981 |
Introduction of the brand "gittis" in Austria with the first product “Dr. Kousa Gittis Vollkornfrühstück 300g”. |
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1987 |
Introduction of the first gittis cereal bars: apricot and sour cherry |
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1992/94 |
gittis is market leader and innovative trend-setter. |
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1996 |
Acquisition of Milupa by the Dutch Numico Group, the leading baby food producer in Europe at the time. |
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1999 |
Repositioning of the gittis product range into "Activa"=prebiotic fibres, to meet the trend of high fibre nutrition |
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2001 |
Introduction of gittis functional muesli "Power" and "Relax" |
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2004 |
The Austrian Pöll familiy acquires the brand "gittis" and the production plant in Puch / Salzburg from the Numico Group. Distribution and production continue under the company name "Gittis Naturprodukte". |
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2006 |
Relaunch of the gittis Activa muesli range with new improved recipes. |
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2009 |
Introduction of gittis organic babyfood with six different products. |
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2011 |
Introduction of gittis "Vollwert-Frühstück" porridges – an innovation on the traditional Austrian breakfast cereal market! |
